APSCO / Mobil 1 / Saudi Arabia / 2024Film · OOH · Digital & Tech
Energy That Moves a Nation.
APSCO's Saudi National Day film traces the energy behind journeys, industry and daily life across the Kingdom.
- Brand
- APSCO / Mobil 1
- Agency
- Noon Alif Yaa
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Celebrate Saudi National Day while connecting APSCO's work in energy and mobility with the country's progress.
The idea
The film moves from a car engine to an aircraft and a family refuelling, using the energy behind everyday movement as a metaphor for a nation moving forward.
Case study source: Ads of the World / Noon Alif Yaa Source ↗
Credits
- Brand
- APSCO / Mobil 1
- Creative agency
- Noon Alif Yaa
- Creative director
- Ramy Mohamed
- Copywriter
- Shrouk Khayyat
- Production manager
- Amr Jamalallail
- Post-production
- Hesham Zaki
- AI artists
- Amir Sakr, Mahmoud Abdel Latif and Omar Roushdy
