AZAR / Saudi Arabia / 2025Film · OOH · Digital & Tech
Pick & Match: Your Choice, Your Way.
AZAR introduced its Pick & Match feature to audiences in Saudi Arabia through a film and outdoor campaign.
- Brand
- AZAR
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Explain a new social-discovery feature in a way that felt accessible and relevant to the Saudi market.
The idea
A fast-paced commercial brings the feature's spirit of choice and connection to life, supported by roadside, street-level and retail displays.
Case study source: Big Move Agency Source ↗
Credits
- Brand
- AZAR
- Film production
- Big Move Agency
