MSD · Colombia · 2024Film · PR Stunts
El 7 Mujeres.
MSD builds an HPV-awareness story around the conventions of a crime thriller.
- Brand
- MSD
- Market
- Colombia
- Region
- Global
- Year
- 2024
Campaign images
The challenge
Give an often avoided health subject enough narrative interest for audiences to choose to watch it.
The idea
A detective story follows an investigation into women's deaths before revealing HPV as the subject behind the mystery. The campaign uses entertainment and a final change in perspective to open a conversation about prevention.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- MSD
- Production Company
- Craft Colombia; La Pre
- Creative Director
- Alejandro Barrera; Jaime Perea; Juan Alvarado; Alberto Morales
- Director
- Juan Carlos Beltrán
- Editor
- Daniel Martinez; Santiago Cabrera; Julio Torres
- Sound
- David López
- Executive Producer
- Viviana Pedroza; Maria Jimenez
