dubizzle / United Arab Emirates / 2026Film · Social · OOH
dubizzle it.
dubizzle remixes its familiar jingle and revives its character for a participatory UAE campaign.
- Brand
- dubizzle
- Agency
- dubizzle (in-house)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Refresh a distinctive brand sound that UAE audiences already recognize, while giving creators and younger audiences a reason to participate.
The idea
Remix the 2021 jingle, bring Mr. dubizzle back with AI and invite DJs and creators to reinterpret the sound. Film, social content and outdoor placements turn an established memory into a new round of audience participation.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- dubizzle
- Campaign team
- Subheesh Choorapra / Saravanan Ramalingam / Muhammed Akbar / Arwa El Gamal / Gayathri S.
