Al-Futtaim Toyota / United Arab Emirates / 2026Film · Social · OOH
The Accidental Icon.
Al-Futtaim Toyota celebrated a Dubai landmark to reconnect the brand with the people who grew up alongside it.
- Brand
- Al-Futtaim Toyota
- Agency
- Memac Ogilvy UAE
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Renew emotional connection with Emiratis and long-term UAE residents as the changing city and newer car brands compete for their attention.
The idea
Tell the story of the Toyota Building and the sign that became a shared point of orientation and memory. A documentary, social storytelling, Sheikh Zayed Road outdoor presence and miniature building mementos connect Toyota's enduring local presence with belonging in a city that keeps changing.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim Toyota
- Creative Agency
- Memac Ogilvy UAE
- Marketing Director
- Katib Belkhodja
- Chief Creative Officer
- Gautam Wadher
- Senior Creative Director
- Anshuman Bhattacharya
- Head of Design
- Nour Itani
- Head of Strategy
- Bhaskar Bateja
- Production
- Vibe Content Creators
- Director
- Saleh El Ghatit
- Director of Photography
- Elias Trad
- Main Editor
- Neda Zag / Cold Cutz
- Case Study Editor
- Marcio Rodrigues
- Media Agency
- PHD
- PR Agency
- Gambit Communications
