Oman Association for People with Hearing Impairment / Oman / 2025Film · OOH · Social
Pride Is a Language Everyone Can Feel.
Mubashir brought sign language to Oman's National Day celebrations through its digital-screen network.
- Brand
- Oman Association for People with Hearing Impairment
- Agency
- Mubashir
- Market
- Oman
- Region
- GCC
- Year
- 2025
The challenge
Make a national celebration more inclusive by giving people with hearing impairment an active, visible role.
The idea
Feature students expressing a National Day song in sign language, then carry the film across Mubashir's digital outdoor screens and social channels. The collaboration treats national pride as something people can share through different forms of expression.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Oman Association for People with Hearing Impairment
- Film production
- Mubashir in-house creative team
