Dubai Tourism / UAE;global / 2021Film
Dubai Presents.
Dubai Tourism cast Jessica Alba and Zac Efron in a genre-hopping film series promoting the city to global travelers.
- Brand
- Dubai Tourism
- Agency
- Mother
- Market
- UAE;global
- Region
- Global
- Year
- 2021
The challenge
Show Dubai as a thrilling, cinematic destination before global travel audiences.
The idea
Jessica Alba and Zac Efron navigate genre parody, landmarks, desert vistas, and Dubai experiences across a global film rollout.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dubai Tourism
- production
- MJZ
- director
- Craig Gillespie
