Adidas / UAE / 2022Film
Dubai Frame Football Film.
adidas brought Zinedine Zidane and footballer Nouf Al Anzi together at Dubai Frame to link generations of players.
- Brand
- Adidas
- Agency
- Havas Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Connect football legend and Emirati rising talent across Dubai's iconic divide.
The idea
Zidane and Nouf pass a ball through Dubai Frame, symbolically linking football history with the next generation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Adidas
