Hardee's / الإمارات، السعودية، الكويت، العراق، البحرين، عُمان، قطر / 2026الأفلام · الإعلانات الخارجية
Drip Different.
Hardee's launched its limited Gold Star Wraptor for back-to-school with a Gen Z platform that treats a cheap meal as something to show off.
- العلامة التجارية
- Hardee's
- الوكالة
- BPG Group
- السوق
- الإمارات، السعودية، الكويت، العراق، البحرين، عُمان، قطر
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Value menus usually sell on price alone. Hardee's wanted an affordable product that young customers would actually want to be seen with.
الفكرة
BPG Group built "Drip Different" around attitude, with the idea that being average was never the plan, and put Gold Star Sauce at the centre. The launch on 20 August ran across seven markets on lamp-pole and hoarding OOH, YouTube, digital video and social video.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- الوكالة الإبداعية
- BPG Group
- VP, Client Services, BPG Group
- Ben Schwartz
- Senior Account Manager, BPG Group
- Pia Saghbini
- VP, Creative Director, BPG Group
- Aaron Leung
- المدير الإبداعي المشارك، BPG Group
- Marcos Mendes Tanaka
- Content Creator, BPG Group
- Jowana AlHindi
- Regional Marketing Director, Americana Restaurants
- Fahim Hemchaoui
- Senior Regional Marketing Manager, Americana Restaurants
- Gorkem Akyavuz
- Regional Marketing Director, CKE Restaurants
- Zeina Karake
- Creative Designer, Americana Restaurants
- Mohammad Hassan
- Digital Marketing Manager, Americana Restaurants
- Mohammed Hashmi
