⁨Ramadan Legends⁩.

⁨TCCA calls Ramadan the most crowded month on Gulf feeds and roads. In the agency's telling, talabat wanted one campaign that would follow customers through the month, instead of a separate piece for each channel.⁩

TCCA's journal describes the idea as casting the ordinary people who make Ramadan's iftars happen as legends. A seven-second clip on the agency's case study shows men at a Ramadan gathering unpacking food bags while English subtitles sort them into types, among them the people for whom suhoor doesn't count without Jasmi's or Healthy Calorie. talabat Bahrain had already used the Legends name in January 2026 for talabat, Home of Legends (أساطير طلبات), a push for partner restaurants that included both, News of Bahrain and Akhbar Al Khaleej reported; neither report names an agency. According to TCCA, the same look ran on highway billboards and lamppost banners across Bahrain; its outdoor artwork carries the Arabic name طلبات أساطير رمضان, kitchen scenes, talabat pro free delivery, talabat mart's 15-minute delivery and grocery partners including Alosra and Mega Mart. The agency says it handled production, post-production and every outdoor adaptation in-house.