Dodo / Australia / 2026Film · Social
Dodo Goes Mobile.
Dodo’s mobile campaign sends its mascot and Rick on an Australian road trip.
- Brand
- Dodo
- Agency
- ATime&Place
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Mobile connectivity is taken for granted, leaving a long-established value brand needing renewed emotional relevance.
The idea
POV-style phone footage and live action place Dodo inside an authentic-feeling trip, with GenAI extending the journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dodo
- Directors
- Rob Weir; Matt Lawson; Chris Hill
- Production and post
- ATime&Place
