الأحد، 25 أكتوبر
Digital Government Authority / السعوديةالأفلام

⁨Digital Government Forum Film⁩.

⁨A film for the Digital Government Authority's forum that follows one digital transaction as it travels between government bodies, to show the work hidden behind a simple confirmation message.⁩

العلامة التجارية
Digital Government Authority
الوكالة
Swing
السوق
السعودية
المنطقة
السعودية

التحدي

⁨People judge a government service by how easy it feels, which hides the systems and people behind it. Swing's MUSE entry says a transaction that seems instant relies on 'extensive coordination, data validation, and security measures', and that the authority wanted to thank the government entities doing that work.⁩

الفكرة

⁨With Swing, the authority made what the entry calls 'an immersive video' that 'dramatizes the journey of a digital transaction, illustrating how it travels between various government entities before reaching its final stage, where a simple confirmation message signifies its completion.' It was made for the Digital Government Forum, the authority's event with panel sessions and the Digital Government Award (MUSE).⁩

مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖

الجوائز

أعمال ذات صلة.

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