⁨Saudia Sandwich: The Original Bite of Happiness⁩.

⁨ROMAN KLIS's brief, on its German case page, was to make Saudi Arabia's number one ice cream brand the consumers' love brand again; the entry adds the aim of presenting the product 'in a youthful and edgy manner that resonates with modern audiences'.⁩

The film plays real memories of the product in reverse: twins share Saudia Sandwiches on a seafront promenade, then appear as teenagers at a costume party and an arcade, as small boys, then their pregnant mother eats one, and the twins fist-bump in the womb. On-screen lines run 'Being twins is special', 'We are Saudi twins', 'Bonded by the original Saudia Sandwich bite', ending on لقمة السعادة الأصلية ('the original bite of happiness'). ROMAN KLIS, a German brand agency, built the idea on the fist bump, and its case page adds a push to turn Saudi cities yellow, the brand's colour. Purple Brain produced the film, directed by Stefano and Alejandra.