الأحد، 25 أكتوبر
Al Qadsiah FC / السعودية / 2024الأفلام · الفعاليات والرعاية

⁨A Legacy of Football Excellence⁩.

⁨Swing's film for Al-Qadsiah's celebration of its return to the Saudi Pro League in June 2024, as much a portrait of Khobar and the Eastern Province as of the club.⁩

العلامة التجارية
Al Qadsiah FC
الوكالة
Swing
السوق
السعودية
المنطقة
السعودية
السنة
2024

التحدي

⁨Al-Qadsiah, a Khobar club whose roots go back to a 1935 team of young Aramco workers, was founded in 1967 and has been owned by Aramco since June 2023 (Saudipedia). It won the 2023-24 First Division to return to the Roshn Saudi League for 2024-25 (Saudi Pro League), and celebrated with its fans in Khobar in early June 2024; Alyaum reported a concert at Dhahran Expo on 6 June to launch the club's new identity.⁩

الفكرة

⁨Made with Swing for what the entry calls 'Qadsiah Festival 2024', held from 5 to 7 June, the film marks the end of the season and the club's promotion. It is a cinematic portrait of Khobar and the Eastern Province, from the coastline and streets to the people, restaurants and cafés of a city 'fully alive with anticipation', tying the club's pride to its home city (MUSE).⁩

مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖

الجوائز

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