Diabetes Awareness Video.

Nahdi asked Ethos Production House for a film that would resonate with the Saudi community and raise awareness of diabetes as a growing health concern in the Kingdom, touching people emotionally rather than only informing them. The team's research found that news of a chronic condition often leaves people feeling as if the world around them has stopped (MUSE).

The film uses visual effects and cinematography for that 'world stopping' or 'freeze' moment, then gradually brings life back into the frame to stand for hope, support and progress. It shows that with the right diet and lifestyle, family support and medical guidance, people can regain control and live a fulfilling life, with casting, performances and consultations with doctors staged to feel real. Ethos handled the concept, script, production design, filming and post-production; the entry calls it a national awareness initiative meant to get people to take diabetes seriously, check their health and eat and live more healthily (MUSE).