B3 / Brazil / 2025PR Stunts · Social · Digital & Tech
DetoxBet.
Brazil's stock exchange offered a betting-style game built on real share prices to steer gamblers toward investing.
- Brand
- B3
- Agency
- Tech&Soul
- Market
- Brazil
- Region
- Global
- Year
- 2025
The challenge
Compulsive sports betting was spreading in Brazil.
The idea
The online game Ação Premiada kept the suspense and reward of betting without losing money, using weekly challenges tied to real market moves plus finance content. A live launch at B3, influencers and national press amplified it.
Case study source: Activation Ideas Source ↗
