B3 / Brazil / 2024Creative Commerce
Art Hits.
B3 swapped the cover art of popular Brazilian funk and rap tracks on Spotify for paintings from the Pinacoteca de São Paulo museum it sponsors.
- Brand
- B3
- Agency
- Tech&Soul
- Market
- Brazil
- Region
- Global
- Year
- 2024
The challenge
The young audience B3 wants to reach rarely visits the museums it sponsors.
The idea
Top-streamed songs had their covers replaced with Pinacoteca artworks linked to their lyrics, and some playlists and artist images were reskinned too. The paintings came to listeners inside the app, nudging them toward museum tickets.
Case study source: Activation Ideas Source ↗
