Skittles (Mars Wrigley) / USA / 2026Promo · PR Stunts
Deliver the Rainbow.
Instead of airing a Super Bowl spot, Skittles had Elijah Wood perform its ad live at one contest winner's front door.
- Brand
- Skittles (Mars Wrigley)
- Agency
- Omnicom
- Market
- USA
- Region
- Global
- Year
- 2026
The idea
Fans entered online for the chance to have the commercial delivered to their home, playing up Skittles' home delivery partnership with Gopuff. Short teaser films ran on YouTube, connected TV and social, and a game-day bundle was sold through Gopuff.
Case study source: Activation Ideas Source ↗
