Gambol · Thailand · 2025Film
Dare to Step.
Gambol used a prehistoric ape society to satirise modern problems, with a sandal triggering each character's change of heart.
- Brand
- Gambol
- Agency
- YDM Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The footwear brand needed an engaging way to connect its comfort proposition with everyday emotional and social tensions.
The idea
Three films place corruption, domestic violence and pollution in an absurd prehistoric setting. A thrown sandal interrupts each situation; putting on the footwear becomes the story's turning point, linking physical comfort with a moment of reflection.
Case study source: The One Club Source ↗
Awards
- Spikes Asia 2026FilmGrand Prix
Credits
- Brand
- Gambol
- Client
- Big Star Co., Ltd.
- Production company
- Suneta House
- Chief Creative Officer
- Anuwat Nitipanont
- Creative Director
- Kunthakorn Smitananda
- Director
- Teerapol Suneta
- Cinematographer
- Chalongwut Chorruangsak
