Hero Cycles / India / 2024Film · Social · OOH
Cycle Hero Hai.
A multi-film repositioning of cycling as everyday joy.
- Brand
- Hero Cycles
- Agency
- Wieden+Kennedy India
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Reignite cycling beyond niche enthusiasts.
The idea
Traffic, mobile addiction and pressure become villains a bike defeats.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Hero Cycles
- ECD
- Yogesh Rijhwani
- director and photographer
- Prashant Godbole
