Anchor / New Zealand / 2020Film · Digital & Tech
Christmas Appeal.
Anchor used a Christmas poem to support a food appeal in New Zealand.
- Brand
- Anchor
- Agency
- Pead
- Market
- New Zealand
- Region
- Global
- Year
- 2020
The challenge
Help feed New Zealanders as COVID increases food insecurity
The idea
Turn Twas the Night Before Christmas into a hero poem supported by media, influencers, stores, and hampers
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Anchor
- production
- Swish
