Sun, Oct 25
Ministry of Sport / Saudi ArabiaFilm

Challenge Is Our Nature.

A Ministry of Sport film that follows Dakar Rally drivers through the days and nights of the race across Saudi Arabia's deserts, dunes and mountains.

Brand
Ministry of Sport
Market
Saudi Arabia
Region
Saudi Arabia
Challenge Is Our Nature

The challenge

Since the Dakar Rally moved to Saudi Arabia, the entry says, it has turned the country's landscape into 'a stage for adrenaline, endurance, and determination'. The film had to capture what it calls 'one of the world’s most challenging motorsport events' (MUSE).

The idea

Daw follows the drivers, 'our heroes', through their days and nights in the rally across deserts, dunes and rugged mountains, framing it as 'a testament to human resilience in the heart of the Arabian wilderness'. The camera work is fast-moving and shaky to match the intensity of the event (MUSE).

Case study source: MUSE Creative Awards Source ↗

Awards

Credits

Production
Daw Production house

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