Citroën Middle East / United Arab Emirates / 2023Film · Social
The Buzzy Passengers / The Epic Fade.
Two social films put the Citroën C5 Aircross's comfort to unconventional tests with Emirati comedian Hamoody Bamby.
- Brand
- Citroën Middle East
- Agency
- Science & Sunshine
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2023
The challenge
Launch the C5 Aircross in the UAE and make its comfort and smoothness memorable.
The idea
Hamoody drives with bees as passengers in one film and gets a haircut while travelling in the other, turning a smooth ride into the central demonstration.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Citroën Middle East
- Creative agency
- Science & Sunshine
- Creative team
- Andre Marchesi, Nicolas Garcia, Adela Fataliyeva, Isha Sharma and Raja Rizkhallah
- Production
- Bold Film
- Director
- Sebastien Guy
- Director of photography
- Tom Weir
- Executive producer
- Simten Aydin
- Talent
- Hamoody Bamby
