Building the Difference.
Brand films for ROSHN Group's change from a residential developer into one that builds across asset classes, in Arabic as نبني الفرق and in English as Building the Difference.
- العلامة التجارية
- ROSHN Group
- الوكالة
- ROSHN Group
- السوق
- السعودية
- المنطقة
- السعودية
التحدي
In November 2024 ROSHN Group, the PIF-owned developer known for residential communities, unveiled a new identity and a strategic focus beyond homes: retail, commercial and hospitality, education, mosques and healthcare, transport and logistics, and leisure (Campaign Middle East). Its chief marketing and communications officer, Ghada Alrumayan, wrote in January 2025 that the change is captured in the line 'building a difference for all' (The Brand Berries).
الفكرة
ROSHN's own marketing team entered two films at MUSE: an Arabic one, 'مجموعة روشن | نبني الفرق', and an English one, 'ROSHN Group | Building The Difference', both on its YouTube channel.
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2025Video - TV Adبلاتينية
- MUSE Creative Awards 2025Video - Lifestyleبلاتينية
- MUSE Creative Awards 2025Video - Real Estateبلاتينية
- NYX Awards 2025: Gold in Marketing Campaign (Brand Awareness Campaign)
فريق العمل
- In-house marketing team
- ROSHN Group
- Group Chief Marketing & Communications Officer
- Ghada Alrumayan
- Executive Director, Marketing
- Waseem Khashan
- Associate Director, Campaign Management
- Moussa Haj
