⁨Light of the Future⁩.

⁨ROSHN Group, which said in May 2025 that it 'was founded just under five years ago with a mandate to contribute to Vision 2030', marked its fifth anniversary in 2025.⁩

⁨The entry calls the campaign 'a metaphor for how ROSHN captures vision, holds it, and reflects it outward into reality on different sectors and pillars', under the line 'ROSHN as a brand doesn’t just build it shapes, it reflects, it elevates.' Its key visual traces a ROSHN Front building and its trees in glowing green lines of light. ROSHN entered the campaign itself; the entry credits Ghada Alrumayan, Waseem Khashan and Moussa Haj of its own team.⁩