Budweiser / Morocco / 2023Experiential
Bud Ground Cooler.
Budweiser used an underground clay-pot cooler to offer chilled drinks without electricity in Morocco.
- Brand
- Budweiser
- Agency
- BETC Paris
- Market
- Morocco
- Region
- MENA
- Year
- 2023
The challenge
How can cooling beer reach hot communities without reliable electricity.
The idea
An underground arrangement of clay pots kept drinks cool without electricity, with the installation demonstrated in Morocco.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Budweiser
- director
- Raphael Aupy
- sustainability engineer
- Babatope Aiku
