LEGO / United Arab Emirates, Saudi Arabia, South Africa / 2022Film · Social
Brick the Rules.
LEGO invites children to let their imaginations loose with a playful vehicle-building film.
- Brand
- LEGO
- Market
- United Arab Emirates, Saudi Arabia, South Africa
- Region
- Global
- Year
- 2022
The challenge
Launch new LEGO vehicle sets and communicate the creative freedom that comes from building and rebuilding.
The idea
A grown-up leaves children alone with instructions not to play. Five minutes and a room full of LEGO vehicles become an invitation to imagine, build and break the rules.
Case study source: Little Black Book Source ↗
Credits
- Creative agencies
- Grey Dubai and Grey Singapore
- Executive creative directors
- Pablo Maldonado and Aaron Phua
- Associate creative director and art director
- Khaled Ibrahim
- Film production company
- Asteroide
- Directors
- Caja Guedes and Jonas Sanson
- Post-production
- Bogotá
