Bank Al Etihad / JordanSocial · Film
Breaking The Bias.
Bank Al Etihad profiled four Jordanian women thriving in male-dominated fields to build equity for its women's banking proposition, Shorouq.
- Brand
- Bank Al Etihad
- Agency
- VML
- Market
- Jordan
- Region
- MENA
Results
- About 4M impressions reaching 2.2M women
- 4.46% click-through rate
Case study source: VML Source ↗
