HSBC Singapore / Singapore / 2024Film · Social
Bread and Better.
Song, video and baking series make wealth education approachable.
- Brand
- HSBC Singapore
- Agency
- TBWA Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2024
The challenge
Make finance approachable for millennials.
The idea
Turn bread-making into a metaphor for growing wealth.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HSBC Singapore
- Director
- Kendra Koh
- Strategy Director
- Michele Bouquet-Kumble
