Takamatsu City · اليابان · 2025التصميم والتغليف · التجارب الحيّة

⁨Best After 2055.⁩

⁨A can of Ogi Island miso became a time capsule for a local food tradition at risk of disappearing.⁩

العلامة التجارية: Takamatsu City
الوكالة: Shiseido Creative
السوق: اليابان
المنطقة: عالمي
السنة: 2025

صور من الحملة

التحدي

⁨Help Takamatsu City draw attention to the future of Ogi-Miso and encourage people to pass on the practice of making it.⁩

الفكرة

⁨Shiseido Creative reversed the familiar best-before label into a symbolic date: Best After 2055. The can carried the preservation message into exhibitions and community activities, linking a tangible object with the need to sustain local knowledge.⁩

مصدر دراسة الحالة: Shiseido Creative المصدر ↖