Cerveza Águila / Colombia / 2024Promo · Events & Sponsorship
Beer Lottery.
Águila sold lottery tickets based on the order Colombia's national team players line up in for the anthem.
- Brand
- Cerveza Águila
- Agency
- DAVID Bogotá
- Market
- Colombia
- Region
- Global
- Year
- 2024
The idea
The players' left-to-right order at the anthem looks random, so each ticket carried a possible lineup sequence. Holders whose sequence matched the real line-up before a match shared a prize of 500 million pesos worth of beer.
Case study source: Activation Ideas Source ↗
