Star Juices / UAE / 2021Film · Social
#BeatTheHeat.
Star Juices used eccentric short films to present its refreshed packaging and offer a humorous answer to summer heat.
- Brand
- Star Juices
- Agency
- Amber Communications
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
Give the newly branded juice range a distinctive, refreshing summer presence on digital channels.
The idea
Amber Communications and The Film House Dubai created a series of exaggerated everyday situations around the question of how far people will go to feel refreshed.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Star Juices
- Client
- International Beverages & Filling Industries
- Production house
- The Film House Dubai
- Director
- Anwar Al Amin
- Executive producer
- Bob Abou Jaoude
