stc / Saudi Arabia / 2023Digital & Tech · Social
Baity Battle.
stc built a Saudi-themed Fortnite Creative island whose sun rises and sets in step with the real one, so people gaming through Ramadan nights don't lose track of iftar and suhoor.
- Brand
- stc
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Gaming time climbs in the evenings during Ramadan, and a fast home fibre connection makes it easy to play straight past mealtimes.
The idea
The island is modelled on Saudi landscapes: mountains, desert, coast, a modern city and a traditional village, with side missions drawn from camping, falconry and dune bashing. Saudi Twitch streamers launched it, Fortnite featured it on its Discover page in the first days of Ramadan, and it was updated weekly until Eid.
Results
- Reached more than 4 million players, according to the WARC case study
- Baity Games subscriptions rose 16%, according to the same case study
Case study source: Ads of the World Source ↗
