Samsung Tunisia / Tunisia / 2014Digital & Tech
The Backup Memory.
Samsung Tunisia built an app that tells people with early-stage Alzheimer's who is standing in front of them.
- Brand
- Samsung Tunisia
- Agency
- 3SG BBDO
- Market
- Tunisia
- Region
- MENA
- Year
- 2014
The challenge
People in the early stages of Alzheimer's struggle to recognise relatives and friends when they visit.
The idea
Samsung Electronics Tunisia, 3SG BBDO and the Tunisian Alzheimer's Association developed Backup Memory. Visitors install the app and upload information about themselves. When their phone comes within about 10 metres, Bluetooth detects it and the patient's phone shows who they are, how they are related and shared memories in photos and video. The association tested it during development and it was released on Google Play in English and French.
Case study source: Alzheimer's News Today Source ↗
Awards
- Cannes Lions 2015Direct LionsBronze
Credits
- Creative agency
- 3SG BBDO
- Additional company
- Tunisian Alzheimer Association
- Marketing Manager Mobile Products, Samsung Electronics Tunisia
- Azer Jaafoura
