The Hammam Fighter.
Ahead of its 4G launch, Orange Tunisia released a retro fighting game in which two hammam attendants battle over clients. It ran smoothly only on Orange's network.
- Brand
- Orange Tunisia
- Agency
- FP7/TUN
- Market
- Tunisia
- Region
- MENA
- Year
- 2016
The challenge
Orange trailed Ooredoo and Tunisie Telecom in Tunisia, and young people, most of its potential 4G subscribers, didn't know how good its speed and coverage were.
The idea
Social listening by FP7/TUN showed young Tunisians searching for and playing Street Fighter. The agency made a Street Fighter-style mobile game starring two Harzas, the women who work in Turkish baths, fighting with Tunisian weapons and finishing moves and plenty of local street humour. Because it played smoothly only on Orange's network, it doubled as a demonstration of the 4G service.
Case study source: Arabian Marketer Source ↗
Awards
- Cannes Lions 2017Media LionsSilver
Credits
- Creative agency
- FP7/TUN
- Creative Director, FP7/TUN
- Georges Yammine
- Strategic Planner, FP7/TUN
- Mongi Bhouri
- Conceptualizer Copywriter, FP7/TUN
- Slim Essaidi
- Regional Head of Strategic Planning, FP7/TUN
- Tahaab Rais
- Digital Planner, FP7/TUN
- Ines Ben Hmida
- Social Media Manager, FP7/TUN
- Hafedh Farhani
- Managing Director, FP7/TUN
- Khalil Abdelkefi
- Managing Director, FP7/TUN
- Nidhal Zoghlami
- CEO, FP7/TUN
- Afifa Chihaoui
- Director
- Mehdi Kelibi
- Producer
- Haythem Derbel
