CS Hammam-Lif / Tunisia / 2013Digital & Tech · Events & Sponsorship
Mobilizing the 12th Man.
With fans banned from Tunisian stadiums, a football club let supporters cheer from home through an app wired to 40 speakers in the stands.
- Brand
- CS Hammam-Lif
- Agency
- Memac Ogilvy Label Tunis
- Market
- Tunisia
- Region
- MENA
- Year
- 2013
The challenge
The Tunisian government had banned spectators from professional league stadiums for security reasons. CS Hammam-Lif's results were average and its biggest game of the year was coming up without the crowd.
The idea
The 12th Man app connected each fan to 40 large speakers inside the empty stadium. Watching the match live on TV, fans tapped icons for cheering, clapping, drumming and singing, and the more people tapped, the louder the stadium got. Atelier 216 built the app.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2013Outdoor LionsSilver
- Cannes Lions 2013Mobile LionsSilver
- Cannes Lions 2013Media LionsSilver
- Cannes Lions 2013Branded Content & Entertainment LionsBronze
- Cannes Lions 2013Promo & Activation LionsSilver
Credits
- Creative agency
- Memac Ogilvy Label Tunis
- Additional company
- Atelier 216
- Executive Creative Director, Memac Ogilvy Label
- Nicolas Courant
- Conceptualizer, Memac Ogilvy Label
- Mehdi Lamloum
- Copywriter, Memac Ogilvy Label
- Sascha Kuntze
- Graphic Designer, Memac Ogilvy Label
- Gerald Heraud
- Graphic Designer, Memac Ogilvy Label
- Leo Ehrlich
- Graphic Designer, Memac Ogilvy Label
- Alexandre Chaulet
- Graphic Designer, Memac Ogilvy Label
- Niv Banhiamad
- Graphic Designer, Memac Ogilvy Label
- Yosri Mimouna
- Graphic Designer, Memac Ogilvy Label
- Ali Bhiri
- Managing Director, Memac Ogilvy Label
- Syrine Cherif
- Business Director, Memac Ogilvy Label
- Mouna Ben Hammouda
- Agency Producer, Memac Ogilvy Label
- Bedis Benamor
- Agency Producer, Memac Ogilvy Label
- Ali Abdennadher
- Agency Producer, Memac Ogilvy Label
- Zied Ben Zlaoui
- Manager, Atelier 216
- Mehdi Larguech
- Manager, Atelier 216
- Med Habib Mesbah
- Project Manager, Atelier 216
- Ghazi Triki
- Sound Engineer
- Mustapha Boussabat
- Developer Engineer, Atelier 216
- Aref Ben Saad
- Developer Engineer, Atelier 216
- Issam Babchia
- Integration Developer, Atelier 216
- Bilel Saoudi
