Emirates Development Bank / United Arab Emirates / 2026Film
ASMR of Progress.
Emirates Development Bank used a sound-led Ramadan film to express the idea of progress.
- Brand
- Emirates Development Bank
- Agency
- Pal Production
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Give a development bank's message about progress a distinctive sensory treatment for Ramadan.
The idea
Close-up images of making, building and movement are paired with carefully crafted sounds, creating a quiet, tactile rhythm.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Emirates Development Bank
- Production
- Pal Production
- Creative manager
- Nourhan El Maghawry
- Director
- Andy Gubenko
