New Holland Agriculture / India / 2023Film
Asli Hero Ki Asli Taqat.
New Holland celebrated Indian farmers as heroes, with its tractors supplying the strength behind their work.
- Brand
- New Holland Agriculture
- Agency
- Dentsu Creative India
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
Farmers needed recognition while technology’s supporting role stayed overlooked.
The idea
Films made farmers national heroes while New Holland tractors supplied the real strength behind their work.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- New Holland Agriculture
- director
- Abin Cleatus
