Aditya Birla Sun Life Mutual Fund / India / 2023Film
3in1TohInvestmentDone.
Aditya Birla Sun Life used three friends to explain an investment product combining equity, debt and gold.
- Brand
- Aditya Birla Sun Life Mutual Fund
- Agency
- DENTSU CREATIVE India
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
Explain diversification, volatility, and risk management to Indian investors.
The idea
Three friends symbolize Equity, Debt, and Gold in a jingle-led film explaining one diversified mutual-fund solution.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Aditya Birla Sun Life Mutual Fund
- production
- Roger that production
- director
- Parikshit Vaidya
