Greenpeace / Lebanon / 2023Digital & Tech
ArzePay.
Greenpeace turned images of Lebanon’s cedar symbol into prompts to support forest conservation.
- Brand
- Greenpeace
- Agency
- Digitas Dubai
- Market
- Lebanon
- Region
- MENA
- Year
- 2023
The challenge
Lebanon's cedar forests were vanishing despite ubiquitous national symbolism.
The idea
Machine learning scans cedar illustrations, then turns each recognized icon into a donation prompt for protecting Lebanon's remaining forests.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Greenpeace
- digital production
- AKT
