noon Minutes / United Arab Emirates / 2025PR Stunts · Social · Experiential
Amitabh Bachchan Lookalike Stunt.
noon Minutes staged a celebrity-lookalike encounter at Dubai's Gold Souk to generate attention for its delivery service.
- Brand
- noon Minutes
- Agency
- Plug Media
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Create visible, shareable brand awareness with a low-cost public stunt.
The idea
A noon rider accompanied an Amitabh Bachchan lookalike surrounded by bodyguards, taking a selfie and video-calling his mother as onlookers shared the scene.
Results
- Campaign Middle East reports more than 2.95 million views and 51,400 engagements.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- noon Minutes
