Cancer Council / Australia / 2023Film
All of us Against Cancer.
Cancer Council brought its work across Australian states and territories into a shared campaign platform.
- Brand
- Cancer Council
- Agency
- Archibald Williams
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Cancer Council needed one platform for fragmented state and territory bodies.
The idea
A film, portraits, social stories, and OOH executions show many people contributing to Cancer Council's research, fundraising, prevention, and advocacy.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cancer Council
- director
- Robin Sung
