Netflix / Spain / 2024Events & Sponsorship · PR Stunts
Alcaraz Signs.
Carlos Alcaraz used his post-match camera-lens signatures to tease his Netflix docuseries, so rival broadcasters aired the promotion live.
- Brand
- Netflix
- Agency
- DAVID Madrid
- Market
- Spain
- Region
- Global
- Year
- 2024
The idea
Over three days at Indian Wells, Alcaraz signed cryptic red-ink messages on the courtside camera, building from a hint to Netflix's 'Tudum' to a final reveal. Because the signing is part of the live feed, networks carried the teasers for free before Netflix announced the series on social.
Results
- Aired by more than 40 TV stations
- Over 1.2 billion impressions and 700 million+ earned reach, per Netflix data
Case study source: Activation Ideas Source ↗
