TM / Malaysia / 2023Digital & Tech
AIDENTITI KITA.
TM invited Malaysians to create personalized music videos with AI and local cultural references.
- Brand
- TM
- Agency
- GREY Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2023
The challenge
Make AI feel distinctly Malaysian across diverse identities and traditions.
The idea
Users generate personalized music-video clips with Malaysian cultural identities; selected creations appear on national digital billboards.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- TM
- film director
- Ian Djin Kai
- AI visuals
- Flux28 Studio
