haus & haus / UAE / 2026PR Stunts · Social · Digital & Tech
A Pet Makes a Haus a Home.
A Dubai property agency used its listings platform to help rescue dogs and cats find homes.
- Brand
- haus & haus
- Agency
- Idea Farm Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Give shelter animals greater visibility at a time when UAE rehoming organisations were facing pressure on their capacity.
The idea
Haus & haus and Idea Farm placed rescue dogs and cats in AI-generated home settings inspired by property listings, with biographies and links to K9 Friends and Animals & Us so visitors could explore adoption.
Results
- The campaign set a target of rehoming 50 animals; the source does not establish how many had been adopted at launch.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- haus & haus
- Creative PR agency
- Idea Farm Dubai
- Rehoming partners
- K9 Friends; Animals & Us Fujairah
- Marketing director
- Lucy Nickerson
- Creative director
- Lewis Davey
