SABIC / Saudi Arabia / 2024Film

A Nation Ever Thriving.

SABIC's film for Saudi National Day 94, وطن عامر ودايم ('a nation ever thriving'), which tells the Kingdom's transformation through the people driving it rather than through industry alone.

Brand: SABIC
Agency: Trakeeb content
Market: Saudi Arabia
Region: Saudi Arabia
Year: 2024

The challenge

For National Day 2024, which fell on 23 September (Gulf News), SABIC wanted a film about the scale of change in the Kingdom that went beyond its own business: 'Rather than focusing solely on industrial achievement, the video connected national transformation to the aspirations, resilience, and collective pride of Saudis' (MUSE entry).

The idea

Trakeeb content made a cinematic film that, in the entry's words, highlights 'the Kingdom’s readiness to host major global events' and presents its development 'as a story shaped by people whose ideas, efforts, and determination continue to drive this new era forward'. SABIC published it on its YouTube channel as 'وطن عامر ودايم | اليوم الوطني السعودي 94'.

Case study source: MUSE Creative Awards Source ↗