Birkenstock / UAE; Saudi Arabia; Kuwait; Qatar / 2026الأفلام · التواصل الاجتماعي · الرقمي والتقنية
A Journey Through Tradition.
Birkenstock placed its footwear within everyday Ramadan rituals through documentary-style film and photography.
- العلامة التجارية
- Birkenstock
- السوق
- UAE; Saudi Arabia; Kuwait; Qatar
- المنطقة
- الخليج
- السنة
- 2026
التحدي
The brand needed to build cultural relevance during Ramadan without relying on familiar seasonal advertising formulas.
الفكرة
A long-form film, stills and shorter narrative chapters present comfort and craft as companions to lived tradition across four Middle Eastern markets.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Birkenstock
- الإنتاج
- Good Stills
- Photography and storytelling collaborator
- Moz
