The Trip.
To launch Saints-Pères in Dubai, The Refreshment Club made a fully AI-produced film that follows the brand's shopping bags from Paris to the Gulf, revealing the destination only in the final shot.
- العلامة التجارية
- Saints-Pères Paris
- الوكالة
- The Refreshment Club
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
The Paris porcelain house was making its first move into the Middle East and needed to announce its arrival to a new audience while keeping the restraint of a French maison.
الفكرة
The shopping bags are the main character: a Paris taxi carries them across the city, ground crew rush them over an airport tarmac and an Emirati driver loads them into a vintage car on a desert road, with the Burj Khalifa appearing only at the end. The film was produced entirely with AI and ran on the brand's own social channels and in earned media from 17 May to 31 August 2026.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- المدير الإبداعي
- Onur Kece
- مبدع
- Michelle Van Eyssen
- مبدع
- Thibault Chaplain
- Editor and Grader
- Antoine Blanchet
- مدير الحساب
- Maude Mareschi
- المخطط الاستراتيجي
- Mark DeLuca
