Qatar Airways / عالمي / 2024الأفلام · الرقمي والتقنية · التواصل الاجتماعي
AI Adventure.
Qatar Airways invited viewers to place themselves inside a travel love story through an AI-powered campaign.
- العلامة التجارية
- Qatar Airways
- الوكالة
- McCann Central
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2024
التحدي
The airline wanted to make its promise of customer-centered innovation an experience people could participate in.
الفكرة
Viewers could select scenes and create personalized versions of a three-minute global film by placing their likeness into the lead roles. Social and behind-the-scenes content extended the story.
مصدر دراسة الحالة: Qatar Airways المصدر ↖
الجوائز
- The Webby Awards 2025: Nominee, AI Apps & Experiences — Best User Experience; Honoree, Tourism & Leisure. Organizer-verified distinctions, not winner medals. Source: https://winners.webbyawards.com/2025/ai-immersive-games/ai-apps-experiences-features/best-user-experience/331929/qatar-airways-ai-adventure
فريق العمل
- العلامة التجارية
- Qatar Airways
- Social concepting and production
- McCann Demand
- Creative directors
- Jack Kerruish; Greg De Roeck
- الرئيس التنفيذي للإبداع، McCann Central
- Vince McSweeney
- Global chief creative officer
- Javier Compopiano
