Axis Bank / India / 2023Social
#23in23.
Axis Bank called for greater recognition of Indian Sign Language through an inclusion campaign.
- Brand
- Axis Bank
- Agency
- Grey
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
India recognizes 22 languages but excludes its shared sign language.
The idea
Axis Bank asks India to recognize Indian Sign Language as its 23rd language while translating brand films for wider inclusion.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Axis Bank
- production
- Dora Digs
